WHY WE BILL VIA CPM AND NOT GENERIC FEES
What is CPM?
The Cost Per Thousand or CPM is the cost an advertiser will pay once the measured impressions have reached 1000.
To clarify whenever a consumer visits one of our partnered kiosks (or is using our mobile app) while your ad is being shown. If they complete a transaction, only then will you be charged.
This ensures that you're only paying for impressions when a consumer has seen your ad.
Why not a flat fee?
A lot of Micro-Market advertisers charge a flat startup fee, but they never guarantee your ads will be seen. Your ad may be run with multiple items in a carousel and never get the chance of being in the eyes of the consumer.
At Advana we don't want to be like the rest. We strive to ensure you're getting the best results possible from working with us.